Phairy is a hair beauty/care brand targeting Teenage girls to help them stylizing themselves and take good care of their hair at the same time. We hope to bring happiness to our target audience just like in the fairy tales and hope they find themselves look like pretty fairies after using our product; this is the core value and meaning of our brand name. The product chain is separated into three product: dry shampoo, hairspray, and hair wax. These products are made for quick easy and convenient uses for beauty and hair care.